Does Car Color Matter?

There are some features of vehicles that obviously make a difference: how big or small it is, how many passengers it can seat, or how great the gas mileage is—or isn’t. But you may be surprised to know that car color can actually have an impact on your vehicle’s value.

Why does car color matter?

There’s no exact science, but trends have pointed to a possible correlation between car color and insurance costs or resale value.


You may have heard that red cars cost more to insure. It’s not necessarily true—at least not the way you might think. Car color doesn’t directly impact the cost of insurance, but it can have an effect on elements that do. For instance, certain colors may attract a bolder driver who takes more risks—leading to a driving record that indicates a higher insurance policy.

In addition, a car’s color can affect visibility. This could have an effect on collisions, being spotted by the police, or break-in targets. All of those things may add up to higher insurance as a side-effect of the car color, but none of them will be considerations directly when you’re building a policy.

Resale Value

It’s not particularly clear why color may affect resale value—other than likely the popularity of the color. While it’s not the deciding factor in most cases, there does seem to be some correlation between car color and resale. 

Colors that have less than 30% depreciation in value are natural, sort of autumnal colors—red, yellow, orange, green—and white, which is one of the most popular car colors in America. But dark colors—blue, brown, purple, and black—can have a higher depreciation and lower resale value.

So what does your car color say about you?

You may not have known it at the time, but when you chose a car color, you were actually making a statement about who you are.

  • Red: sensible, bold, expressive, fun
  • Blue or Green: conservative, practical, optimistic, wise
  • Silver: traditional, focused, sociable
  • White: perfectionist, simplistic, extroverted
  • Brown: down-to-earth, thrifty, comfortable
  • Black: sophisticated, motivated, introverted 

Does your car color and personality match seem accurate? Share your thoughts in the comments!


Cara at CommunityAmerica

Hi Lee! We're happy to hear that we hit the nail on the head in regards to what your car color says about you! Thank you for being a CommunityAmerican! -Cara

Lee Ellen Washington

My car is silver. I am called a social bunny. I have a deep appreciation for tradition and I am focused. Surprisingly you hit the nail on the head as far as I am concerned.
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