CommunityAmerica to Open Branch at University of Kansas
CommunityAmerica will open its first-ever college campus branch this fall at the University of Kansas in Lawrence.
The branch will be located in the KU Memorial Union. The new location is the Credit Union’s first in the Lawrence market.
The KU branch is part of CommunityAmerica’s young adult focus, as the Credit Union continues to grow engagement efforts with Gen Z.
“Through our College and Career Planning Program and virtual summer internship, we have amassed significant research on Gen Z and how their preferences differ from their Millennial predecessors,” said Anita Newton, Chief Innovation Officer at CommunityAmerica. “While many financial institutions attempt to target them topically, very few are engaging with relevant content that connects, and even fewer are doing so through tailored mobile, video and social channels.”
For the full story, check out the press release.