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October 13, 2026

October 2026 Market Insights

Market Insights
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This article is brought to you by CommunityAmerica Wealth Management, courtesy of FMG Suite.
 

U.S. and Canadian Markets

Stocks were mixed in the third quarter as economic, geopolitical, and corporate earnings news pushed the broad market higher while weighing on the Dow Industrials.

 

The Standard & Poor’s 500 Index gained 2.03 percent, while the Nasdaq Composite rose 2.47 percent. However, the Dow Jones Industrial Average fell 2.70 percent. The S&P/TSX Composite Index picked up 1.09 percent.1,2

 

“We have two ears and one mouth so that we can listen twice as much as we speak.” – Indra Nooyi, CEO of PepsiCo from 2006 to 2018, from her book, My Life in Full: Work, Family, and Our Future, acknowledging the quote was from Epictetus

A Jumbled July

Stocks were mixed in July as investors weighed a cross-current of news on the outlook for artificial intelligence (AI) spending and Q2 corporate reports. As the month closed out, mixed Q2 corporate reports from four influential tech companies pushed and pulled stock prices. But chip stocks led an enthusiastic rally over the last two days of the month, which was enough to push the Dow into the green and pare losses for the S&P and Nasdaq.3,4         

Sleepy August

Renewed enthusiasm for AI helped stocks in August as investors pushed through mixed economic signals. But for most of the month, stocks were locked in a sleepy summer trading range. Over the last full week of the month, the three major averages looked past a slightly warmer-than-expected inflation report and focused on upbeat AI-related Q2 corporate reports.5,6

A Split September

Stocks were mixed over the final month of the quarter, even as investors continued to show interest in the tech-heavy Nasdaq. Most of the attention, however, shifted to bonds with yields climbing to multi-decade highs. During the month, investors also managed AI safety concerns and the Federal Reserve’s quarter-percentage-point increase in short-term interest rates.7

 

But the quarter ended on a high note after a revision to Q2 gross domestic product (GDP) showed the economy grew much faster than originally thought.8

U.S. Sectors

Four of the 11 S&P 500 Index sectors advanced over the quarter. Energy (+16.48 percent) was far and away the best-performing S&P 500 sector, supported by the steady rise of oil prices in Q3. Health Care (+6.55 percent), Communication Services (+3.92 percent), and Information Technology (+2.86 percent) also posted solid gains.9

 

The remaining seven sectors underperformed the S&P 500. Financials (-0.04 percent) went sideways over the quarter, while Consumer Staples (-2.34 percent), Materials (-3.75 percent), Real Estate (-6.30 percent), Consumer Discretionary (-6.99 percent), and Industrials (-9.61 percent) were under pressure. Utilities (-12.38 percent) fell the farthest.9

Canada Recap

The S&P/TSX Composite Index posted a modest gain, with energy, materials, and financial names providing leadership during the quarter.10

 

Energy and materials names led in July, but a late-month rally in tech and financials added to gains. A stronger-than-expected employment report helped sentiment.11

 

In August, mining stocks set the pace early in the month, triggering a string of record closes for the TSX. Energy stocks also rallied as investors focused on higher oil prices amid Middle East uncertainty, while improved bank earnings boosted financials. A stronger-than-expected Q2 GDP report supported the rally.12,13,14

 

Stocks were under pressure throughout September. U.S.-Canada trade tension, a hawkish U.S. Fed rate hike, and a sharp reversal in gold prices combined to sour sentiment. A brief rebound late in the month faded as gold, financials, and energy names were under pressure.15,16,17

What Investors May Be Talking About in October

In the month ahead, expect to hear more about the upcoming U.S. midterm elections and how the results will shape Washington’s focus for the next two years. But it is important to separate what it means for the country from what it means for your portfolio.

 

Midterm election cycles often follow a similar path. The party in power warns that losing seats would be a setback, while the party out of power insists that gaining seats is essential.18

 

But Congress moves slowly by design. A change in Washington can translate into a policy shift over time, but new legislation still has to move through committees, floor votes, and often a conference process before it gets any consideration.18

 

This distance between election results and any real-world impact on markets can be wider than the headlines imply.

World Markets

The MSCI EAFE Index rose 0.29 percent over the third quarter, finishing three percentage points ahead of the Dow Industrials but trailing the Nasdaq Composite and S&P 500 Index.19,20

 

European markets were mixed over the quarter. France was hardest hit, falling just more than 5 percent. Germany (+0.81 percent) and the United Kingdom (+1.04 percent) posted gains.20

 

Larger emerging markets in other regions were mixed. India lost just over 5 percent for the quarter, while Brazil picked up more than 8 percent.20

 

Pacific Rim markets were mixed, too. Japan (-4.72 percent) was under pressure for the three months, but China’s Hang Seng index (+7.57 percent) showed some good momentum. Korea (-19.33 percent) lost its groove in Q3 but is up 62 percent year-to-date.20

Indicators

Gross Domestic Product (GDP)

The economy grew at a 2.2 percent annual rate in the second quarter, an upward revision from the Commerce Department’s last estimate of 1.5 percent. Key consumer spending and investment areas were revised higher and remained primary drivers of Q2 growth.21

Employment

Employers added 162,000 jobs in August, triple the 53,000 job gain economists expected and the largest gain in five months. Restaurants and education led hiring, accounting for over 100,000 of the jobs added. August’s job gain far exceeded July’s 21,000 job gain (revised up from a 23,000 job loss) and June’s 31,000 job gain (revised up from a gain of 20,000). The unemployment rate was unchanged at 4.1 percent, slightly down from June’s 4.2 percent rate.22

Retail Sales

Consumer spending rose 1.2 percent in August over the prior month to its highest level in five months, rebounding from July’s 0.5 percent decrease and beating expectations for a 0.8 percent increase. An August rebound was somewhat expected, given lower July sales due to large retailers shifting promotions from July to June. Year-over-year retail sales increased 6 percent, up from July's 5 percent gain.23,24

Industrial Production

Industrial output was flat in August over the prior month, the lowest reading in five months and missing expectations for a 0.3 percent increase. That compares with a 0.2 percent gain in July and a 0.3 percent gain in June. Year over year, industrial production rose 1.4 percent, up from July's 1.1 percent gain.25,26

Housing

Housing starts unexpectedly fell 2.6 percent in August over the prior month to 1.275 million units, the second straight monthly decline. Economists expected starts to increase 4.9 percent to 1.3 million. Weak homebuilder sentiment, mortgage rates, and decreasing affordability took their toll on demand. Regionally, starts fell steeply in the Northeast (-44.5 percent), with milder declines in the Midwest (-12 percent) and in the South (-1.3 percent). But in the West, starts rose 32.4 percent. Year over year, starts fell 1.2 percent.27,28

 

Sales of existing homes fell 2 percent in August over the prior month to 3.98 million units. Much like housing starts, mortgage rates, still-high home prices, and economic uncertainty continued to put off would-be buyers. Regionally, sales fell across the Northeast (-4 percent), the Midwest (-3.1 percent), and the South (-1.6 percent), while sales were essentially flat in the West. The median existing home sales price rose 1.6 percent to $429,100 from a year earlier. The inventory of unsold homes increased 3.2 percent in August over the prior month to 1.62 million units, equal to 4.9 months of supply at the current sales rate.29,30

 

Sales of newly constructed, single-family homes rose 6.4 percent in August over the prior month to 684,000 homes. Regionally, month-over-month sales rose 6.9 percent in the South, nearly doubled in the Midwest, declined slightly in the Northeast, and fell 15.2 percent in the West. The median new home price edged up 0.4 percent to $393,700 in August. Inventory was equal to 8.5 months of supply.31

Consumer Price Index (CPI)

Inflation rose 0.4 percent in August over the prior month, as expected, after July’s 0.1 percent rise and June’s 0.4 percent decline. Core CPI, which excludes energy and food, rose 0.3 percent in August over the prior month, faster than economists expected and up from 0.2 percent in July. Year-over-year CPI held steady at 3.4 percent, as expected, matching July’s 3.4 percent increase.32

Durable Goods Orders

Orders of manufactured goods designed to last three years or longer were unchanged in August over the prior month. A drop in orders of civilian aircraft and autos dragged the transportation sector down 0.6 percent. Excluding transportation, durable goods orders rose 0.3 percent.33

The Federal Reserve

The Federal Open Market Committee (FOMC) voted unanimously to raise short-term interest rates at its September meeting, increasing the Fed Funds rate by a quarter percentage point to a target range of 3.75 percent to 4 percent. It was the first rate increase in three years.34

 

In his post-meeting press conference, Fed Chair Kevin Warsh said that “inflation is too high and has been for too long.” He added that despite expanding economic activity, “uncertainty remains elevated, owing in part to geopolitical developments,” and that the Fed’s decision supports a “timelier return” to its goal of 2 percent inflation.34,35

 

The FOMC meets twice more before the year's end: October 27-28 and December 8-9.

By the Numbers: Halloween

Total expected U.S. Halloween spending this year, up from $13.1 billion in 2025: $13.5 Billion36

 

The amount the average American expects to spend on Halloween this year: $115.1436

 

Total expected to be spent on Halloween candy this year: $4.1 Billion36

 

Combined expected spending on costumes this year, split among adults ($2 billion), children ($1.5 billion), and pets ($920 million): $4.4 Billion36

 

Share of Americans who expect to celebrate Halloween this year: 74%36

 

Share of U.S. celebrants who expect handing out candy to be their top Halloween activity: 61%36

 

Amount U.S. shoppers are expected to spend on Halloween decorations this year, with 78% intending to purchase them: $4.3 Billion36

 

Canadians' actual retail spending on cookies, confectionery, and snack foods, in October 2023, the most recent month on record for this figure: $1.8 Billion CAD37

 

Number of Canadian children in their trick-or-treating years (ages 0 to 14) as of 2024, the most recent count on record: 6.26 Million37

 

Share of Canadians who celebrated Halloween in 2024, the most recent season on record for this survey: 53%38

 

Share of Canadian celebrants who spent the same or more on Halloween in 2024 than the year before: 83%38

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About the Author

FMG Suite

FMG is an all-in-one marketing technology platform for financial advisors. The information in this material is not intended as tax or legal advice. Please consult legal or tax professionals for specific information regarding your individual situation. FMG Suite is not affiliated with Copper Financial or CommunityAmerica. The opinions expressed and material provided are for general information, and should not be considered a solicitation for the purchase or sale of any security.

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The content is developed from sources believed to be providing accurate information. The information in this material is not intended as tax or legal advice. Please consult legal or tax professionals for specific information regarding your individual situation. This material was developed and produced by FMG Suite to provide information on a topic that may be of interest. FMG Suite, LLC, is not affiliated with the named representative, broker-dealer, or state- or SEC-registered investment advisory firm. The opinions expressed and material provided are for general information and should not be considered a solicitation for the purchase or sale of any security.

 

Investing involves risks, and investment decisions should be based on your own goals, time horizon and tolerance for risk. The return and principal value of investments will fluctuate as market conditions change. When sold, investments may be worth more or less than their original cost.

 

Any companies mentioned are for illustrative purposes only. It should not be considered a solicitation for the purchase or sale of the securities. Any investment should be consistent with your objectives, timeframe, and risk tolerance.

 

The forecasts or forward-looking statements are based on assumptions, subject to revision without notice, and may not materialize.

 

The market indexes discussed are unmanaged and generally considered representative of their respective markets. Individuals cannot directly invest in unmanaged indexes. Past performance does not guarantee future results.

 

The Dow Jones Industrial Average is an unmanaged index that is generally considered representative of large-capitalization companies on the U.S. stock market. The S&P 500 Composite Index is an unmanaged group of securities considered to be representative of the stock market in general. The Nasdaq Composite is an index of the common stocks and similar securities listed on the Nasdaq stock market and considered a broad indicator of the performance of stocks of technology and growth companies. The Russell 1000 Index is an index that measures the performance of the highest-ranking 1,000 stocks in the Russell 3000 Index, which is comprised of 3,000 of the largest U.S. stocks. The MSCI EAFE Index was created by Morgan Stanley Capital International (MSCI) and serves as a benchmark for the performance in major international equity markets, as represented by 21 major MSCI indexes from Europe, Australia, and Southeast Asia. Index performance is not indicative of the past performance of a particular investment. Past performance does not guarantee future results. Individuals cannot invest directly in an index. The return and principal value of stock prices will fluctuate as market conditions change. And shares, when sold, may be worth more or less than their original cost.

 

International investments carry additional risks, which include differences in financial reporting standards, currency exchange rates, political risks unique to a specific country, foreign taxes and regulations, and the potential for illiquid markets. These factors may result in greater share price volatility.

 

The Hang Seng Index is a benchmark index for the blue-chip stocks traded on the Hong Kong Stock Exchange. The KOSPI is an index of all stocks traded on the Korean Stock Exchange. The Nikkei 225 is a stock market index for the Tokyo Stock Exchange. The SENSEX is a stock market index of 30 companies listed on the Bombay Stock Exchange. The Jakarta Composite Index is an index of all stocks that are traded on the Indonesia Stock Exchange. The Bovespa Index tracks 50 stocks traded on the Sao Paulo Stock, Mercantile, & Futures Exchange. The IPC Index measures the companies listed on the Mexican Stock Exchange. The MERVAL tracks the performance of large companies based in Argentina. The ASX 200 Index is an index of stocks listed on the Australian Securities Exchange. The DAX is a market index consisting of the 30 German companies trading on the Frankfurt Stock Exchange. The CAC 40 is a benchmark for the 40 most significant companies on the French Stock Market Exchange. The Dow Jones Russia Index measures the performance of leading Russian Global Depositary Receipts (GDRs) that trade on the London Stock Exchange. The FTSE 100 Index is an index of the 100 companies with the highest market capitalization listed on the London Stock Exchange.

 

Please consult your financial professional for additional information.

 

Copyright 2026 FMG Suite.

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