CommunityAmerica recently agreed to a partnership with the Kansas City Royals to become its exclusive naming rights sponsor of the Crown Club, a premium seating area behind home plate.

The multi-year deal provides CommunityAmerica with a variety of promotional opportunities at Kaufmann Stadium. CommunityAmerica also will be a sponsor of the Diamond of Dreams annual fundraising event for Royals Charities.

“We are thrilled to align ourselves with a brand that supports our community initiatives,” Royals Chairman and CEO John Sherman said in a press release. “We are excited to welcome fans back to Kauffman Stadium and can’t wait for them to experience the newly renovated CommunityAmerica Crown Club.”

CommunityAmerica CEO Lisa Ginter is also excited about the partnership.

“We view investments in our sports teams as a demonstration of our investment in Kansas City. With the love the people of Kansas City have for their hometown teams, it makes perfect sense to partner with Kansas City’s hometown banking institution,” Ginter said. “We strive to be the number one community-focused financial institution in Kansas City, and the individuals and businesses who bank with us can attest to the unparalleled experience we offer them, and the difference this makes in their daily lives. Our new partnership with the Royals is a reflection of that community focus, and gives even more people across our region the opportunity to know and experience the difference that sets CommunityAmerica apart.”

To read the story in the Kansas City Business Journal, click here.

To read the story on mlb.com, click here.