Cause-Related Sponsorship Guidelines

UPDATE: Due to the need to allocate budget to support emergency response in our community to the COVID-19 pandemic, CommunityAmerica and the Foundation made the difficult decision to suspend consideration of new grant and sponsorship applications in late spring 2020, and the suspension will continue through the end of 2021. Existing multi-year grants are being honored and some sponsorships are continuing primarily with organizations that we have historically supported. If you have questions, please contact Kathryn Harvel, Executive Director of CommunityAmerica Foundation, at [email protected]. We appreciate your understanding. Please check back toward the end of 2021 for more info on the application process for grants and sponsorships of events in 2022.

Overview

CommunityAmerica will consider sponsorship of charitable activities/events that promote positive social welfare purposes including, but not limited to, purchasing a table at a charitable dinner, fundraisers or other events. On these occasions, the payment for sponsorships and participation are made with a reasonable expectation of receiving recognition of CommunityAmerica for their support. An example would be sponsorship of a charitable dinner where the CommunityAmerica logo will be featured, recognition through the organization’s website, social media efforts, etc. CommunityAmerica employees may not submit on behalf of a nonprofit organization.

 

All cause-related requests should be submitted through our online application process. A confirmation email will be sent to the email provided in the application and an additional notification once a decision has been made. Multi-year sponsorship requests are discouraged.

 

For inquiries regarding non-charitable sponsorship opportunities, please contact Kathryn Anastasio, Vice President, Marketing at [email protected].

Sponsorship Eligibility Requirements

CommunityAmerica seeks to partner with organizations who demonstrate the following:

  • Must be a 501(c)3 organization in good standing.
  • Applying organizations, or the project being submitted for support, must be located within CommunityAmerica Credit Union’s primary field of membership. That is defined as counties in Missouri and Kansas where CommunityAmerica operates a physical branch presence and where the majority of our members live and work. Local chapters of national organizations may apply. Eligible organizations include, but are not limited to: colleges and universities, public school district charitable foundations, civic, arts and culture organizations, health and human service agencies, animal welfare agencies, and environmental organizations.

Criteria

Applications are evaluated for:

  • Opportunity to reach targeted audiences and create recognition of CommunityAmerica.
  • Positive exposure consistent with CommunityAmerica’s brand.
  • Demonstrated experience in delivering value to sponsors.
  • All applications must be received at least eight weeks prior to any recognition or print deadline.
  • Multi-year commitments are generally not considered with applications required on an annual basis.

Sponsorship Restrictions

CommunityAmerica will not provide sponsorship funding for:

  • Organizations that discriminate in the provision of services unlawfully or in a manner inconsistent with CommunityAmerica’s policies on the basis of race, religion, color, sex, national origin, age, marital status, mental or physical ability, sexual orientation, gender identity or expression; or military status, in any of its activities or operations.
  • Individual sports teams, including local youth sports organizations such as Little Leagues.
  • Individual K-12 public or private school-affiliated orchestras, bands, choirs, clubs, drama groups, yearbooks or class parties.
  • Political candidates, campaigns or organizations.
  • Private clubs, fraternities or sororities.
  • Events or other foundations for purposes of building endowment.
  • Individuals, including individual scholarships.

Reporting and Recognition Requirements

  • The sponsored organization agrees to seek publicity for the sponsorship, as possible, within the parameters of their own recognition guidelines and to communicate that recognition plan upon acceptance of the grant.
  • The sponsored organization agrees to recognize CommunityAmerica Foundation via a minimum of two social media posts during the year following the grant, to be coordinated with CommunityAmerica’s brand marketing team and using the appropriate CommunityAmerica hashtags (will be provided to the nonprofit partner).
  • CommunityAmerica Foundation requests a final report on the number of attendees, social media impressions and amount raised (both gross and net revenues).

 

Note: CommunityAmerica reserves the right to update and modify these guidelines at any time.

 

Guidelines Updated: 08/17/2021